WHAT IS THIS ALL ABOUT?

First, there's a quiz to solve. Then, a code to enter. And a safe to "crack." And there, a prize awaits — to be won.

We increase foot traffic in shopping centers. Both in the short term and long term.

We create an entire zone dedicated to fun. The full technological infrastructure. And the game concept. It must be engaging, intuitive, and deliver quick results.

Data-driven activation.

IF YOU WANT TO FIND OUT MORE

Activation "Crack the code" is an ideal solution for shopping malls because it effectively combines customer engagement with motivation to purchase and strengthens brand presence in the online world. Here are the key reasons why this activation works great in shopping malls:

1. Increased Sales
Customers need to make a purchase to receive a code for the safe, which directly translates to increased revenue in stores. This encourages customers to shop at the mall, boosting foot traffic and sales across various outlets.

2. Online and Offline Engagement
The Safe Activation cleverly combines real-world experiences with online ones. Customers can obtain codes not only through purchases but also by interacting with the brand on social media or the website (e.g., quizzes, ads). This boosts activity on online channels while engaging customers in physical locations.

3. Gamification Element
The randomness of winning and the chance to obtain attractive prizes hidden in the safe create a strong sense of excitement and competition. Each code is a chance to win, which motivates customers to participate, even if not every attempt is successful. Gamification helps maintain engagement and encourages customers to return to the shopping mall.

4. Visibility and Appeal
The safe itself, with visible prizes, attracts attention. It serves as a physical point of interest in the shopping mall that draws the eye and encourages interaction. As a result, the safe becomes a gathering spot for customers, increasing brand and product exposure.

5. Strengthening Loyalty
Regularly offering chances to win through purchases encourages customers to visit the shopping mall more frequently. Additionally, the ability to obtain a code online motivates customers to follow the brand's activities, strengthening consumer relationships and loyalty towards the shopping mall and partnered brands.

6. Versatility and Flexibility
The safe and game rules can be tailored to various promotions, seasons, or brand partnerships. Depending on the prizes and the code acquisition mechanism, the activation can be easily adapted to a specific marketing campaign or promotion within the shopping mall.