WHAT IS THIS ALL ABOUT?

We present a festival activation based on the classic game PONG, displayed on a gigantic 10x10 meter LED screen. Players competed in the well-known game in a completely new way—control was achieved through motion detection. Two people standing in front of the screen controlled the paddles by moving right or left, allowing them to bounce the virtual ball.

As the difficulty level increased, the game became more physically demanding, requiring participants to make faster movements to keep up with the increasingly quick balls. Thanks to the enormous screen and dynamic motion control, participants were fully engaged and had the opportunity to experience the classic game in a modern, immersive form.

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Benefits for the Brand

1. Strong Participant Engagement
Controlling the game through motion detection ensures that participants **actively engage physically** in the entertainment, creating a strong emotional connection with the brand. This experience goes beyond mere watching – users interact with the brand in an interactive and dynamic way, leaving lasting, positive memories.

2. Standing Out from the Competition
This type of modern activation with an interactive LED screen and unique motion-based control offers an **innovative approach** to marketing. A brand utilizing such technology positions itself as a leader in modern solutions, building an image of an **innovative and creative company**, attracting the attention of not only event participants but also potential clients and business partners.

3. Potential for Viral Effect on Social Media
An activation that is visually spectacular and engaging for players bears **great potential for generating social media content**. Participants will eagerly share photos and videos of the game, increasing the organic reach of the brand. Photos and videos showcasing the PONG game on a massive screen, with dynamically moving players, have a high chance of creating a "wow" effect, resulting in **greater online brand visibility**.

4. Building Positive Emotions
The interactive gaming experience, requiring movement and competition, is **fun and exciting**. A brand organizing such activations will be associated with positive, joyful emotions. People are more likely to remember a brand that provides them with pleasant, entertaining experiences, and these emotions can translate into positive perceptions of the brand's products or services.

5. Integration of Technology with Entertainment
Using technology to create an interactive activation makes the brand perceived as modern and dynamic. Such experiences demonstrate that the brand **focuses on innovation** and employs the latest technologies, which can attract customers interested in modern solutions and technologies.

6. Increased Interaction Time with the Brand
As the game requires active participation and competition, participants spend **more time at the booth** or in the brand's area, increasing the opportunity for marketing communication and strengthening the message. The longer participants are engaged, the higher the chances that they will become interested in the company's offerings or participate in other promotional activities.

7. Ideal Solution for Various Demographic Groups
The classic PONG game, in a modern form, can **attract diverse audience groups** – both older individuals who remember classic video games and the younger generation that values modern technologies and interactive experiences. This allows the brand to reach a broad spectrum of audiences and expand the reach of its message.