WHAT IS THIS ALL ABOUT?

We present a festival activation based on the classic game PONG, displayed on a gigantic 10x10 meter LED screen. Players competed in the well-known game in a completely new way—control was achieved through motion detection. Two people standing in front of the screen controlled the paddles by moving right or left, allowing them to bounce the virtual ball.

As the difficulty level increased, the game became more physically demanding, requiring participants to make faster movements to keep up with the increasingly quick balls. Thanks to the enormous screen and dynamic motion control, participants were fully engaged and had the opportunity to experience the classic game in a modern, immersive form.

IF YOU WANT TO FIND OUT MORE

Brand Benefits

Participant engagement
Motion-controlled gameplay actively involves participants, creating a strong emotional connection with the brand.

Standout factor
An interactive LED screen and motion-based control present the brand as innovative and creative, distinguishing it from competitors.

Viral potential
Visually impressive and engaging activation encourages participants to share photos and videos on social media, boosting brand visibility.

Positive emotions
Fun and competitive gameplay fosters joyful experiences, making the brand associated with positive, memorable moments.

Integration of technology and entertainment
Leveraging cutting-edge technology enhances the brand’s image as dynamic and forward-thinking.

Extended interaction time
The game keeps participants engaged longer, providing more opportunities to strengthen brand messaging and communication.

Appeal to diverse demographics
The modern twist on classic PONG attracts both older audiences nostalgic for retro games and younger generations interested in interactive technology.