WHAT IS THIS ALL ABOUT?

The Great Orchestra of Christmas Charity (WOŚP), Poland’s biggest charity fundraiser event.

mBank x WOŚP - Technology Connecting Hearts

Challenge: Increasing engagement during the 33rd WOŚP Finale through interactive activation.
Solution: An integrated technology zone combining a mobile application with the Unreal Engine, displayed on a huge LED screen, and a photo zone with generative AI.
During the 33rd Grand Orchestra of Christmas Charity Finale, in collaboration with the Boscata agency and mBank, we created a technological space that combined participant engagement with innovative charitable support. A key element of the activation was an application that allowed each participant to make a simple, intuitive gesture of donating.

IF YOU WANT TO FIND OUT MORE

All you had to do was choose a heart in one of the prepared graphic styles and perform a "swipe" gesture on a smartphone or tablet. Each submitted heart automatically turned into one zloty donated by the bank to the foundation. On a giant LED screen, participants could watch their individual hearts fill a larger, collective heart of the action. A key technical achievement was the combination of web technologies with the Unreal Engine, which enabled interaction with a three-dimensional heart from mobile devices. The solution allowed not only for adding and modifying objects, but also for co-creating them. You can influence objects, change them, and add them from anywhere in the world. The second part of the activation was a photo zone. We used generative AI to interpret the WOŚP graphic style and create unique, artistic portraits based on it.

Result:

Increased engagement
Innovative form of WOŚP support
Personalized user experience
Generation of over 15,000 interactions
Over 2,645 photos with 5,218 people photographed
Technology:

Web technologies
Unreal Engine
Generative AI
Solution enabling interaction with a 3D engine from anywhere