WHAT IS THIS ALL ABOUT?

We created an interactive activation based on the popular "Never Have I Ever" game, which engaged participants in a novel way, simultaneously building brand awareness and providing content ready to be shared on social media.

Description of activation:

The entire system consisted of two synchronized local computers, which enabled **simultaneous participation for two players**. Participants answered random questions with YES or NO options, interacting with the system in a highly dynamic manner. The speed of the system and the limited time to make decisions added an element of euphoria and adrenaline, increasing the participants' emotional engagement. The inability to undo or change answers introduced an element of **surprise**, enhancing positive impressions.

Registration and personalization:

The activation was integrated with the Clipmaker engine, allowing simultaneous video capture from two cameras. This enabled each participant to receive a personalized video of the experience, combining recordings from both cameras into a single dynamic clip. The entire video generation process was automated, speeding up interactions and allowing participants quick access to content.

Three simple steps to share content on social media:

After participating, each participant received a personalized email and SMS with a link to their personalized clip. Thanks to a three-step sharing process (3-step-share), participants could easily share their videos on social media. The simplicity and intuitiveness of this solution encouraged quick content sharing, leading to increased brand reach.

Enhancing brand awareness and personalization:

Each email was sent in the form of a newsletter with an eye-catching, graphic design that enhanced the participant's experience and reflected key brand elements. These messages included the brand logo and campaign hashtag, which increased brand awareness (#brandawareness) and highlighted its presence in the social space.

The SMS messages we sent contained personalized text from a dedicated sender – in this case, the brand Tezenis. Personalized messages heightened participant engagement, building an emotional connection with the brand and making participants feel special.

IF YOU WANT TO FIND OUT MORE

1. Emotional engagement: The dynamic format of the contest, element of surprise, and video personalization established a strong emotional connection with the brand, increasing loyalty and positive associations.

2. Viral effect: Personalized video clips, which participants could easily share on social media, generated organic reach and engaged a broad audience. The 3-step-share system made the sharing process simple and intuitive, increasing the number of shares.

3. Brand awareness building: Graphically designed newsletters featuring the campaign's logo and hashtags effectively built brand awareness among participants. Every interaction, both email and SMS, was another step in strengthening the brand's positive image.

4. Personalization and uniqueness: The ability to receive an individually generated video of the contest experience made participants feel special. Personalization of messages and interactions reinforced the sense of closeness with the brand.

5. Dynamic experience: The speed and exciting nature of the contest introduced an element of fun and competition, which was an exciting experience for participants, directly associating the brand with it.