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OLD SPICE .

  • . four video streams

  • . clip created in real-time

  • . optimization through sensors

WHAT IS THIS ALL ABOUT?

Step into the interactive refreshment zone with the hashtag #OldSpice!

In collaboration with MSL Poland and 🙌🏻 Agencja LIVE 🙌🏻, our team designed and created an innovative video station that seamlessly integrated with the unique "Human Washing" experience.

Festival-goers not only got refreshed but also embarked on an interactive adventure — from horseback riding to bathing in a tub!

Behind the scenes, an advanced automated system with 4 cameras captured the fun in real time. This groundbreaking solution relied on personalized technology fully synchronized with the cameras and the attraction itself.

Each participant received a personalized coupon granting instant access to their video moment, ready to share on social media with just one click.
Freshness + Fun + Technology = An unforgettable interactive experience!


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IF YOU WANT TO FIND OUT MORE

The "Human Washing" experience was presented during the Sziget Cultural Management Ltd. and SBM Festival in Warsaw.
💥 Technologies in brief:
▶ Sophisticated video setup with 4 cameras
▶ Sensors triggering automatic recording
▶ Detection of a person in the cart to save rendering time
▶ Real-time video recording
▶ Real-time rendering
▶ Instant sharing on social media
▶ Personalized video editing with music
▶ FULLY AUTOMATED STATION with minimal supervision


WHAT DOES IT LOOK LIKE?

Contact

Natalia Nowicka

+48 603 638 570

PICSANE LAB SP. J with its registered office in Warsaw, at the address: ul. Ludwika Rydygiera 8 bud. 18, 01-793 Warszawa, registered in the National Court Register (KRS) - Register of Entrepreneurs, kept by the District Court of capital city of Warszawa - wydział XII Gospodarczy under KRS number 0000703788, tax identification number (NIP) PL5252731409, National Official Business Register (REGON) 368851572