WHAT IS THIS ALL ABOUT?

Snipes is a brand that emphasizes freshness and staying current for its young, energetic audience, and it knows how to turn ordinary shopping into an exceptional experience. It's not just a store – it's a meeting place where you can relax, play games, and even win great prizes. Snipes understands this, which is why it's a place worth visiting.

One of their most exciting activations was teaming up with New Era to launch a new hat collection in Snipes stores. In their flagship store in Cologne, they organized something special – the "Cap Invaders" game. Imagine walking into the store and suddenly, boom, a retro-style game awaits you. Completely free, and if you're good, you can snag great prizes and maybe even make it onto the high score board.

IF YOU WANT TO FIND OUT MORE

The entire event was designed to promote the new collection of caps and ensure that New Era and Snipes are at the forefront of their target audience's awareness. The game itself? It's a nostalgic throwback to the classic 80s game Space Invaders but with a twist from Snipes. Instead of spaceships, you aim at caps falling from the screen. Armed with a virtual baseball bat, you throw balls, trying to hit as many caps as possible. The better you aim and the more caps you hit, the more points you score. Some caps are worth more points depending on their color.

It was the perfect mix of gaming, style, and fun – all to get people talking about Snipes and New Era.