WHAT IS THIS ALL ABOUT?

For the festival space of the Johnnie Walker Salon, an interactive installation was created based on the operation of a custom Augmented Reality engine.

We developed a dedicated application that overlays 3D Blonde wigs in real-time. The hair physics reflected the natural movement, enhancing the experience.

The camera image detected multiple silhouettes, randomly matching hairstyles.

IF YOU WANT TO FIND OUT MORE

Interactive activation Mirror Blonde generated:
7,200 photos
22,318 participants captured in photos
1,180 organic shares on SoMe

The Blonde Salon zone, designed in three different sizes to match the scale of the event, featured at 8 festivals - from Opener Festival to Sunrise Festival