WHAT IS THIS ALL ABOUT?

Christmas Interactive Scene with Augmented Reality

We brought the magic of Christmas directly into the participants' hands through an extraordinary event activation, combining the Unreal Engine with interactive web technology and augmented reality (AR). We created an unforgettable experience that engages and immerses people in the Christmas spirit.

The Heart of the Activation: An Idyllic Village in Unreal Engine

Imagine a charming, idyllic mountain village bathed in the evening glow of Christmas lights. This beautiful digital scene, created in the realistic Unreal Engine, exudes the warmth and magic of Christmas. Glowing windows of houses, delicate snow, Christmas decorations – every detail creates a unique and captivating view.

Interaction from Anywhere in the World:

Participants, regardless of their location, can interact with this magical scene through a dedicated landing page. It is there, in a simple web application, that the real magic begins.

Choose Your Christmas Object: The application offers a selection of several charming objects, each built from twinkling Christmas lights. You can choose an elegant airplane, a light balloon, or a delicate hummingbird, all in a Christmas atmosphere.

Let the Object onto the Scene with a Gesture: After selecting an object, an intuitive "swipe" gesture on the smartphone screen becomes a magic spell. You send the object into virtual space, "throwing" it directly onto the Unreal Engine scene.

Magical Appearance on the Scene: After a moment, magic happens! The chosen object materializes in the digital village. Particle special effects add sparkle and mystery, and a charming sound signals the object's appearance.

Christmas Flight Through the Village: Once it appears, the object comes to life and begins to fly around the scene, presenting itself to the activation participant. Twinkling lights, gentle movement, charming surroundings – all of this creates an unforgettable Christmas impression. After a moment, the object disappears into the depths of the digital scene, ready for more magical appearances.

IF YOU WANT TO FIND OUT MORE

Augmented Reality – Christmas Magic in Your Hand

The second part of the activation brings Christmas wonders directly into participants' reality through augmented reality (AR) technology.

AR Object in Your Hand: The object you just threw onto the Unreal Engine scene can now be seen in AR – in your own hand! Thanks to the latest hand tracking technology in AR, the object magically appears in your space.

Global Reach, Personalized Experience

The combination of the Unreal Engine and a web application makes the activation accessible from anywhere in the world. At the same time, AR technology personalizes the experience, bringing virtual magic directly into each participant's hands.